The apparel business, worth $2.5 trillion, is confronting a new challenge: artificial intelligence (AI). AI models are gaining popularity, challenging the dominance of traditional models.
The Rise of AI Models
Shereen Wu, a Taiwanese model, had a terrible experience at a fashion show in Los Angeles, United States, in October 2023. She donned the black garment on the catwalk, but her face was swapped with that of a white lady in the designer’s social media video.
The case of Shereen Wu exemplifies the growing usage of AI in the fashion business. Fashion firms including Levi’s, Louis Vuitton, and Nike have all collaborated with AI model suppliers.
Threats to Models
According to a McKinsey report published in November 2023, 75% of clothing CEOs consider AI a high goal for 2024. More than 25% claimed they have previously used AI in creative and performing stages.
The increasing popularity of AI may pose a danger to real-world models. First, artificial intelligence might replace models at fashion displays. This might reduce demand for models, resulting in employment losses.
Second, AI might be utilized to generate immaculate model photos. This might cause actual models to feel pushed and insecure about their appearance.
Third, artificial intelligence has the potential to infringe on model copyright. Many models have alleged that their photographs were utilized to create AI models without their permission.
Opportunities for Models
However, AI can open up new options for models. For example, AI may be used to generate more varied model photographs in terms of color, ethnicity, and body size. This might help make the fashion business more inclusive.
AI may also be used to assist models enhance their abilities. For example, AI may be used to offer specific feedback on how models perform on the runway.
Conclusion
The fashion industry is undergoing a critical transformation period. Models face new difficulties and opportunities as AI advances. However, in order to survive and grow in the future, models must adapt to the changes.
