In the first week, about 1.2 million smartphones were pre-ordered, outpacing the Galaxy S23 lineup’s 1.09 million at the same period.
According to ETNews, the firm is on target to sell 36 million of the new flagships, breaking the 30-million-shipment record set by the Galaxy S10 and Galaxy S10+ combination five years ago.
Samsung is experiencing greater demand in its gadgets both online and in physical locations. People are coming to touch the phones in person and see the new AI functions. One carrier reported that the Galaxy S24 Ultra accounts for more than 60% of all pre-orders.
While demand in the new Galaxy S24 phones is high, it still behind the Galaxy Note 10 pre-orders, which totaled over 1.3 million in August 2019. A Samsung spokesman acknowledged the success, but pre-order information will be published once the market launches on January 30.
The strong pre-order figures for the Galaxy S24 are a positive indication for Samsung, indicating that the company is on pace for a successful launch of its latest flagship devices. The business is presumably expecting that the Galaxy S24 would help it reclaim market share in the premium smartphone class, which has been falling in recent years.